When Dairy Farmers of Canada wanted us to help them get Canadians falling in love with dairy again, we took the focus off food, and highlighted the moments that food fuels.

From the farmers who pour passion and care into every drop to the memories passed down through family recipes or created around your table with friends, we built a top-to-bottom program that adapts for five provinces. Brought to life through TVC, OOH, and social media, as well as digital influencer and retail, 'It’s More Than Just Dairy' spotlights the farmers and food that make moments, big and small, that much richer. 

What if every time Canadians saw a hockey jersey they thought of hunger? That's the question that inspired Make Every Bite Count, an integrated campaign that changed the story behind hockey’s most important numbers, recontextualizing jersey digits through the lens of food insecurity.

Partnering with Marie-Philip Poulin and Nazem Kadri, the campaign featured their legendary jersey numbers, shining a light on the hunger stats those same numbers represent. With head-turning POS and social videos, Make Every Bite Count inspired Canadians to join Cadbury in donating 400,000 meals to those in need, making hunger the number to beat.

Airlines have given pretzels a bad wrap. Outcast as a sad travel snack, painted as overly salty and painfully stodgy, the humble pretzel has fallen out of favour.

So, to flip pretzel perceptions and redeem their tip-tier travel snack reputation, we transformed a Queen Street West storefront into a terminal for the world's most flavourful airline: Snyder’s Airlines, where flavour takes flight.

Launching in the heart of Toronto, we created an immersive sampling experience offering free flights of Snyder’s of Hanover’s Pretzel Pieces with beer pairings from Flying Monkey Brewery. Coming to life with quirky touches that spoke to the brand's personality, like pilot commentary, a pretzel-themed souvenir shop, boarding passes and a pretzel baggage claim, Snyder’s Airlines took Toronto’s taste buds on an unforgettably flavourful adventure.

From mini spheres to infused to crushed, customizing iced coffee has become personalized down to the cubes.

So, to launch Tim Hortons' new line of at home iced coffee products, we tapped into the ice mold trend taking over TikTok to show Canadians all the ways they can create chill coffee moments.

We partnered with influencers, sending them each a unique PR box with everything they needed to create a personalized chill moment, with glassware, straws, activities, and even custom ice molds.

With less than a month until the holidays, Samsung tasked us with transforming their corporate showroom into a warm, festive content piece featuring their Team Samsung influencer squad.

The ultimate sensory experience? Cadbury Fireworks and Crunchie bars. From the satisfying crack of toffee to the explosive bursts of popping candy, we brought the magic of Cadbury to life with craveable ASMR content.

In the era of online dating, finding love is harder than ever. While on the surface it seems simple, crafting the perfect profile that represents you… is not as easy as it looks. But what if Samsung and Gemini Live could save hopeful singles and give their dating lives the boost they’ve been looking for?

Welcome to the most romantic place in the Galaxy, Samsung Sweethearts Villa, a dreamy pop-up hotel that helps hopeful romantics find their twin flame. Guided through the activation with a custom Sweethearts dating app, guests got hands-on with the Galaxy S25 Edge, using features powered by Galaxy AI and Gemini Live to craft the perfect dating profile, plan their dream date, and maybe even meet a match.

One of Canada’s most iconic promotions, Tim Hortons Roll Up to Win was launching in grocery stores for the first time ever. But how do you take such a well-known program and bring it in-store in a clear, simple and exciting way?​

Perhaps one of the most iconic elements of the RUTW campaign, we used the dynamic energy and vibrant look of the “arrow” to literally lead people to our promotion in OOH, through digital, in store and every chance we got.​

Challenge:

Understated and simple is the no name way, no matter what market it shows up in. But for Pride, they wanted to share their support loudly and proudly while staying true to their straight up style.

Idea:

Tapping into the iconic yellow world of the no name look and feel, we created a simple, compelling and shareable parade experience unique to the brands deadpan personality.

The Challenge:

PC Financial tasked us with reaching people outside of their grocery store locations, acquiring new cardholders and educating Canadians on the rewards & benefits of their debit and credit cards in a way that was engaging and felt authentically PC. 

The Idea:

To educate and excite Canadians about PC Financial’s products, we created Beat the Shop Clock, a gamified truck tour experience that immersed consumers in a ‘shopping test drive’ of PC Financial credit and debit cards, risk-free. 

The rules of Beat the Shop Clock were simple: use any PC Financial card to maximize your PC Optimum points by grabbing as many items as possible within 30-seconds, then hit the buzzer at checkout for a prize.

Beat The Shop Clock gameplay began when players grabbed baskets that symbolized debit and credit cards, triggering the 30-second ‘shop clock’ countdown.

Players headed straight to mini-shop versions of iconic Canadian retailers like Esso gas stations and Loblaws grocers to fill baskets with items. 

With baskets full, players rushed to hit the checkout buzzer before the “shop clock” reached zero. At the finish line,  brand ambassadors called out the bonus points added to each purchase by the PC Financial card and handed out prizes. 

Afterwards, players were guided into the truck to discuss opening a PC Financial card account.